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I specialise in strategic communications for key players in sport, fitness and technology. I have unique experience within the world of the Olympic and Paralympic Games and other mega-events, having worked at the heart of an Organising Committee and contributed to a number of successful bids. I know my way around the often challenging requirements of stakeholders, rights-holders, International Federations, sponsors and licensees.
I also write high-profile thought leadership content for digital solutions giant Atos and shock absorption specialist D3O, among others. I can communicate clearly and persuasively about complex technological innovations.
And wth a long background in health and fitness journalism, I'm familiar with everything active from HIIT to Hellerwork.
The greatest show on earth
I spent more than four years as Senior Content Manager in the Communications and Public Affairs department of the London 2012 Organising Committee, helping to deliver 'the greatest show on earth'. The Comms team won PR Week's 'Campaign of the Year' award.
During this time, I built a team of more than 30 specialists who planned, developed, wrote, edited and translated content for thousands of print and digital publications, hundreds of marketing communications and dozens of websites.
I wrote and edited many strategic London 2012 publications, including annual reports, stakeholder documents and the Official Final Report of the Games. I also supported content development for the biggest ever Olympic licensed publishing programme.
Iconic London brand
Previously I was sport and fitness editor of Time Out magazine, writing a weekly commentary on London's sporting and healthy living scene. I also wrote and edited three editions of Time Out Guides' celebrated ‘Sport, Health & Fitness in London’ publication, and provided editorial management and client liaison for Time Out Brand Solutions.
While at Time Out I was twice runner-up in the magazine feature-writing category of the British Sports Journalism Awards.
Books and bylines
I've also written seven books, including the best-seller ‘The Lad Done Bad: Sex, Sleaze and Scandal in English Football’; ‘Master the Art of Running’ (named in the Independent on Sunday as one of the ten best fitness books ever written and translated into Dutch and Japanese!); and ‘Master the Art of Working Out’. I have contributed to at least a dozen more titles.
I've written for a vast array of print and digital titles, from the Guardian to Bluffer's, the Sunday Times to Cricket World, The School Run to Health & Fitness.